Political and educational accounts generate high engagement rates with their content. Instagram has long since become a medium for people and communities to spread their messages, and in the past two years, social activists and educators have used Instagram for their movements. It’s not only athletes and actors who drive the views on Instagram though. Ranked in second and third position were the Rock and Ariana Grande, both having over 250 million followers each. Most popular Instagram accounts and contentįootballer Cristiano Ronaldo was the most followed person on Instagram as of 2021, with approximately 315 million followers. Overall, men accounted for 51.6 percent of global Instagram users. Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24 year olds. The platform previously reached 1 billion users in June 2018. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. It is owned by Facebook, which recently rebranded as Meta, in a move towards the metaverse. Instagram is a social media app which focuses on photo and video sharing.
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